Men's Men; Dr.Pepper Ten
http://www.youtube.com/watch?v=3iuG1OpnHP8
Surface Meaning:The Dr.Pepper Ten commercial has a macho ad campaign that proclaims "It's not for women." The TV commercials are heavy on the machismo, including one spot that shows muscular men in the jungle battling snakes and bad guys and appear to shoot lasers at each other.
The Advertisers Meaning:The soft drink was developed after the company's research found that men shy away from diet drinks that aren't perceived as "manly" enough.
The Cultural: The use of the phrase, "it's not for women", reflects that men are empowering and have been since the beginning of time.
Men's Women; Bud Light Wine and Cheese commercial
http://www.youtube.com/watch?v=aEWtTVaIH0M&feature=player_embedded
Surface Meaning:All of the women at the "wine and cheese party" were just the men's eye candy. And, with them bringing their husbands who all come together to have a twist to everything. They have the "Bud light" hidden inside a giant cheese wheel, along with a portable T.V hidden inside a box of wine. This of course is typical man doing typical man things with their women around.
Advertisement Meaning: This come to show that men will go to length for therir wives or girlfriends because they love them. Howver, beign slick and sneaky at the same time and doing as they please as well.
The Cultural Meaning:Football is the American sport. A man will go to the extremes such as this to watch their games and enjoy a Bud light at the same time.
Women's Women; Degree Ultra Clear commercial
http://www.youtube.com/watch?v=DYPHQcWDbCY
Surface Meaning: A bellhop brings a women a golden box with her name brand black dress in it and then uses the him to try on her deodorant. And, further on walking out of the hotel with her elegant dress on with a sassy walk.
Advertisement Meaning: The very expensive hotel room and dress applies that women like to have the best there is. That nothing is too good for us. Along with the fact that we can use men at an angle to where they like it.
The Cultural Meaning: Women have came a long way from meaning nothing more than dirt to high sophisticated living.
Women's Men; Stride Gum Commercial
http://www.youtube.com/user/stridechewinggum?v=ZC1qd4kxzg8
Surface Meaning: A young man is in a coffee shopping looking to be the perfect man for this one particular girl. Showing that he would go to all extremes of the world to be with her. With "a little bit epic" moment by opening the coffee shop door for her.
Advertisement Meaning: The commercial is trying to promote that when you go for that epic moment you need to have everything in check. In this case focusing on mostly your breath. With it some what giving you that boost of courage that you normally wouldn't have.
The Cultural meaning: Men are always looking for ways to become close to that one girl, or many. Gum can always be a conversation starter just by simply asking, "Can I have a piece?" Or, "do you have any gum?" This poetically showing a viking scene, to show off his manliness and fight off sea monsters. This meaning that women need men to support and protect them.